This is what it’s actually reading.

Every CEI score is built from sixteen measurable signals, organized across five pillars. Each one reflects something AI systems actually need in order to find, understand, and recommend your products.

Foundation: Is your catalog data clean and complete enough for AI to read?

• Attribute Completeness — Are the fields AI systems rely on actually filled in, across every SKU?

• Terminology Consistency — Does your catalog speak one language, or does "XL" live alongside "Extra Large"?

• Visual Quality — Are your product images accurate, well-described, and technically sound?

• On-site Product Video — Do your product pages include video that reinforces what AI systems can surface?

Differentiation: Can AI tell your products apart — or do they blur together?

• Differentiation Strength — How distinct are your product descriptions from one another within the same category?

• Tradeoff Density — Do your products give AI enough comparative signal to explain why one beats another?

• Cluster Separability — Do your categories hold their shape, or do products from different categories collapse into the same cluster?

Retrieval: Can AI find the right product for a real shopping query?

• Retrieval Quality — When a shopper asks a realistic question, does your catalog surface the right product?

• Constraint Satisfaction Rate — When a query includes a constraint — price, material, compatibility — does your catalog answer it correctly?

Integrity: Does AI represent your products accurately once it finds them?

• Hallucination Rate — How often does AI retrieval introduce claims your catalog never made?

• Evidence Coverage Rate — How much of what AI surfaces can be traced back to what your catalog actually says?

• Review Sentiment — Do your on-site reviews reinforce the product story AI systems are telling?

Authority: Does the broader internet give AI systems reasons to trust and cite your brand?

• 3rd-Party Sentiment — What do independent sources say about your products, and is it consistent with your catalog?

• Brand Mention Density — How often does your brand appear in the sources AI systems draw from?

• Discoverability — When AI systems receive realistic shopping queries, do they actually recommend you?

• Video & Audio Signal — Does your brand have video presence beyond your own site that AI can surface and cite?