The answer is becoming the product.
“Let’s reopen the front door of your store together.”
CatalogSignal was founded on a simple observation: AI agents, answer engines, and agentic commerce tools surface only what they can structurally parse. If your product catalog has inconsistent attributes, duplicate descriptions, or unverifiable claims, those products become invisible — or worse, they get misrepresented.
Traditional SEO metrics don't measure this. Big 4 consultancies take 60–120 days and charge accordingly. We built the first ML-driven scoring system purpose-built for enterprise retail catalogs, and we deliver it in 10–14 business days.
CatalogSignal is a managed engagement firm. We don't sell dashboards you won't use. We deliver scores backed by machine receipts, financial exposure models your CFO can pressure-test, and fix roadmaps your internal team can execute.
Meet the Team
Darcy Bevelacqua, Head of Strategy, Co-Founder
Operations & retail network. Brings executive credibility, more than 15 years of consulting experience, including work at firms such as Accenture, and deep retailer relationships. Owns client sourcing, pricing strategy, and delivery QA. She also leads SuccessworksCX, an executive coaching practice focused on helping marketing and sales leaders navigate career transitions and growth.
Kevin Lyons, Head of Data & AI, Co-Founder
ML engineering & product. Provides ML/MLOps leadership, data governance, and scalable analytics architecture. Designed the 16-signal scoring engine and owns product and SaaS roadmap decisions. Kevin also co-founded Wise Owl Collective, where he helps organizations navigate data, analytics, and AI transformation.
Mark Wilcox, Head of Growth, Co-Founder
GTM & executive storytelling. Brings deep expertise in SEO evolution, CFO-level business case development, and the visibility-without-visits narrative. Leads sales strategy and CMO readout delivery. He also serves as a principal consultant, advising retail and marketing leaders on customer growth, CX modernization, analytics, and AI readines