About CatalogSignal

We help commerce teams make product catalogs legible to AI.

AI readiness should be measurable, evidence-backed, and fixable. Most commerce teams already have the systems they need. The missing layer is an honest measurement of how those systems appear to AI shopping environments.

Most commerce teams already have PIM, CMS, reviews, feeds, analytics, merchandising workflows, and SEO tools. What they lack is a clear measurement of how AI shopping systems actually read their catalog. CatalogSignal connects measurement to action so teams know what to fix first.

Evaluate

Public and authorized catalog data.

Prove

Inspectable evidence, not black-box claims.

Protect

The data you share with us stays private. Benchmarks use only the public view anyone can crawl.

Founder-led

Built by commerce and applied-AI operators.

CatalogSignal combines growth strategy, catalog operations, and applied AI measurement. The founding team stays close to the product because the work depends on judgment, evidence, and execution.

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Mark Wilcox

Head of Strategy, Co-Founder

Go-to-market strategy, executive engagement, and sales leadership. Mark works with retailers, consumer brands, agencies, and data intelligence firms to drive revenue growth through customer-centric digital and data marketing. With deep expertise across CX, enterprise AI, and data intelligence platforms, he translates findings into actionable insight and prepares bespoke assessment research, positioning each engagement for the priorities that matter most to CDOs, CMOs, and commerce leadership.

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Darcy Bevelacqua

Head of Growth, Co-Founder

Client growth, operating discipline, and market-facing execution. Darcy brings 15+ years across executive coaching, marketing strategy, CRM, SaaS, and client success, spanning Fortune 100 companies, consulting organizations, and high-growth startups. She leads the end-to-end client engagement from catalog onboarding through executive readout, translating diagnostic findings into clear recommendations with structured accountability and next steps.

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Kevin Lyons

Head of Data & AI, Co-Founder

Technology development, data science, and the Bubo AI™ platform. Kevin is a data and AI strategist with senior leadership experience at Nielsen, eXelate, and Acxiom, where he scaled analytics businesses, earned ML-based patents, and received the R&D Market Disruptor Award for pioneering real-time, self-learning models. He designed the Commerce Eligibility Index methodology and built the Bubo AI™ framework from the ground up: the scoring engine, ML pipeline, and GenAI validation behind every CatalogSignal assessment.

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Start with your catalog

Talk to us about AI catalog readiness.

The product should carry the site. The conversation should start with your catalog.

Contact CatalogSignal